Privacy Policy
This privacy policy (“Privacy Policy”) explains how APPLIED ECOLOGICAL INSTITUTE, INC. (AEI) collects,
uses and discloses
information related to our website available at regenerativestandard.org and all content or
information therein and any subdomains thereof (collectively, the “Site”), our software, Apps, and
our products and services (collectively, the “Service”), and explains your choices regarding the
collection, modification and use of such information. By accessing or using our Service, you (“you”)
confirm that you have read, understood and agree to in the terms of this Privacy Policy.
We reserve the right to change this Privacy Policy at any time, so you should review this page
periodically. If we change this Privacy Policy in a material manner, we will place a notice on the
Site, send you an email, or notify you of such changes by some other means. If you do not agree with
the terms of the new Privacy Policy, you are free to reject them; unfortunately, that means you will
no longer be able to access or use the Services. Your access or use of the Services in any way after
a change to this Privacy Policy constitutes your acceptance of the new Privacy Policy.
Except as set forth in this Privacy Policy, your information will not be used for any purpose
without your consent. We will not actively collect information for the purpose of sale or marketing
in a way that specifically identifies the individual. You may withdraw your consent to our
processing of your information at any time. However, withdrawing consent may result in your
inability to continue using the Service.
Children’s Privacy
The Services are not directed at children younger than 13 years of age. You must be 18 years of age
or older to use the Services. We do not knowingly collect or solicit personally identifiable
information from children under 13 or knowingly allow such persons to use the Services. If we learn
that we have collected personal information from a child under age 13, we will delete that
information as quickly as possible. If you believe that a child under 13 may have provided us
personal information, please contact us at info@regenerativestandard.org.
Collection and Use of Information. We collect the information described below regarding you and
other users in connection with the Service.
We ask for information such as your name and e-mail address if you correspond with us. If you
purchase products or services, then we or our third party payment processor will also ask for
additional information, such as your credit card number and billing address. We may also retain any
messages you send through the Service. We use this information to operate, maintain, and provide to
you the features and functionality of the Service. We receive and store any information you
knowingly provide to us. For example, through the registration process or through your account
settings, we may collect information such as your name, title, email address and phone number.
We may receive information about you from third parties. For example, if you access our Site, Apps
or Service through a third-party connection or log-in, for example, through Facebook Connect, by
“following,” “liking,” adding the App, etc., that third party may pass certain information about you
(such as your email address and name) or your use of its service (such as your follow activity) to
AEI. This information could include, but is not limited to any information that you
have permitted the third party to share with us, and any information you have made public in
connection with that service. You should always review, and if necessary, adjust your privacy
settings on third-party websites and services before linking or connecting them to the Site or
Service. You may also unlink your third party account from the Service by adjusting your settings on
the third party service.
We use the information described above to operate, maintain, improve, and provide to you the
features and functionality of the Service. We may also use this information to communicate directly
with you. We may send you emails containing newsletters, promotions and special offers. If you do
not want to receive such email messages, you will be given the option to opt out via email or by
emailing us at info@regenerativestandard.org. We also use your information to send you
Service-related emails (e.g., changes/updates to features of the Service, technical and security
notices). You may not opt out of such Service-related e-mails. We may automatically collect the
types of usage information described below when you visit the Service.
Collection of Data Using Cookies and Other Technology
We may automatically collect the types of usage information described below when you visit the
Service.
Analytics Information. We may directly collect analytics data, or use third-party analytics tools to
help us measure traffic and usage trends for the Service, including any mobile application. These
tools collect information sent by your browser as part of a web page request, including the web
pages you visit, your browser add-ons, your browser’s width and height, and other information that
assists us in improving the Service. Similar tools collect similar information sent by your mobile
device. We may collect and use this analytics information in aggregate form such that it cannot
reasonably be manipulated to identify any particular individual user.
Cookies Information. When you visit the Service, we and our third party partners may send one or
more cookies — a small text file containing a string of alphanumeric characters — to your computer
that uniquely identifies your browser and lets AEI help you log in faster and enhance
your navigation through the Site and Service. A cookie may also convey information to us about how
you use the Service (e.g., the pages you view, the links you click and other actions you take on the
Service) and allow us or our business partners to track your usage of the Service over time. You can
reset your web browser to refuse all cookies or to indicate when a cookie is being sent. You can
find out more information about how to change your browser cookie settings at
www.allaboutcookies.org. Note that some features of the Service may not function properly if the
ability to accept cookies is disabled.
By using our Service you are agreeing that we can use cookies in accordance with the terms described
in this section. Cookies are text files containing small amounts of information which are downloaded
to your browsing device (such as a computer or smartphone) when you visit a website. Cookies can be
recognized by the website that downloaded them or other websites that use the same cookies. This
helps websites know if the browsing device has visited them before. Cookies help us understand how
our website is being used, let you navigate between pages efficiently, remember your preferences,
help ensure marketing you see online is more relevant to you and your interests, and generally
improve your browsing experience.
Log file information. Log file information is automatically reported by your browser each time you
access a web page. When you use our Service, our servers automatically record certain log file
information. These server logs may include anonymous information such as your web request, Internet
Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you
interact with links on the Service, domain names, landing pages, pages viewed, and other such
information.
We use or may use the data collected through analytics tools, cookies and log files to: (a) remember
information so that you will not have to re-enter it during your visit or the next time you visit
the site; (b) provide custom, personalized content and information; (c) to provide, improve and
monitor the effectiveness of our Service or other businesses of AEI; (d) monitor
aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose
or fix technology problems; and (f) help you efficiently access your information after you sign in.
We may aggregate or anonymize information collected through the Service so that the information does
not identify you. We may use or disclose aggregated, anonymized and other non-personally
identifiable information for any purpose, including for research and marketing purposes, and our use
and disclosure of such information is not subject to restriction.
Disclosure of Information. We may share your information with third parties as described in this
section.
We may anonymize your information so that you are not individually identified, and provide that
information to our partners. We may also provide aggregate usage information to our partners, who
may use such information to understand how often and in what ways people use our Service, so that
they, too, can provide you with an optimal online experience. However, we never disclose aggregate
information to a partner in a manner that would identify you personally, as an individual.
Advertisements
Advertisements appearing on the Site or Service may be delivered by us or one or more third-party web advertisers. These third party web advertisers may set cookies. These cookies allow the advertisement server operated by that third party to recognize your computer each time they send you an online advertisement. Accordingly, advertisement servers may compile information about where or whether you viewed their advertisements and which advertisements you clicked on. This information allows web advertisers to deliver targeted advertisements that they believe will be of most interest to you. The Privacy Policy applies to cookies placed on your computer by us, but does not cover the use of cookies by any third-party web advertisers. For the privacy practices of such third-party web advertisers, you should consult the applicable privacy policy for the relevant third-party web advertiser(s).
Service Providers
We may share your information with third-party business partners, consultants and service providers that perform services on our behalf for the purpose of providing the Service to you (e.g., email providers, payment processors, content or service fulfillment, analytics companies, etc.), and including Amazon Web Services and Google Analytics. Our business partners will be given limited access to your information that is reasonably necessary to deliver the Service. We use third party payment processors to collect and store your payment card information and to process payments in connection with the Service. Any information that you provide to our payment processors is governed by each processor’s separate privacy policy instead of this Privacy Policy. We encourage you to learn about the privacy practices of those third parties. AEI neither collects nor stores your payment card information on its servers. We may also share your information with our business partners who offer a service to you jointly with us, for example, when running a co-sponsored contest or promotion. From time to time, we may share your information with third parties who we think may offer you products or services you may enjoy.
Important Exceptions
We may disclose your information to third parties without your consent if we have reason to believe
that disclosing this information is necessary to identify, contact or bring legal action against
someone who may be causing injury to or interference with (either intentionally or unintentionally)
our rights or property, other Site members, other users of the Services, or anyone else (including
the rights or property of anyone else) that could be harmed by such activities. We may disclose
information when we believe in good faith that such disclosure is required by and in accordance with
the law.
We may buy or sell, divest or transfer the company (including any shares in the company), or any
combination of its products, services, assets and/or businesses. Your information such as name and
email address, and other user information related to the Service (as described herein) will likely
be among the items transferred in these types of transactions. We may also sell, transfer or assign
such information in the course of corporate divestitures, reorganizations, mergers, acquisitions,
bankruptcies, dissolutions, liquidations or similar transactions or proceedings involving all or a
portion of the company.
Data Storage and Security
Your information collected through the Service may be stored and processed in the United States or
any other country in which AEI or its subsidiaries, affiliates or service providers
maintain facilities. AEI may transfer information that we collect about you, including
personal information, to affiliated entities, or to other third parties across borders and from your
country or jurisdiction to other countries or jurisdictions around the world. If you are located in
the European Union or other regions with laws governing data collection and use that may differ from
U.S. law, please note that we may transfer information, including personal information, to a country
and jurisdiction that does not have the same data protection laws as your jurisdiction, and you
consent to the transfer of information to the U.S. or any other country in which AEI
or its subsidiaries, affiliates or service providers maintain facilities and the use and disclosure
of information about you as described in this Privacy Policy.
The security of your information is important to us. We use commercially reasonable efforts to store
and maintain your information in a secure environment. Notwithstanding the foregoing, AEI cannot ensure or warrant the security of any information you transmit to AEI or
guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. You
acknowledge the foregoing, and that you are also responsible for helping to protect the security of
your information. For instance, you should never give out your account information for the Service
to third parties.
Retention
We will keep your information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may retain certain data as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable data, account recovery, or if required by law. All retained information will remain subject to the terms of this Privacy Policy. You acknowledge that if you request that your name be removed from our databases, it may not be possible to completely delete all your information due to technological and legal constraints.
Information Choices
You may update your information and email-communication preferences at any time by emailing us at
info@regenerativestandard.org. You can also stop receiving promotional email communications from us
by clicking on the “unsubscribe link” provided in such communications. As noted above, you may not
opt out of Service-related communications (e.g., changes/updates to features of the Service,
technical and security notices). If you have any questions about reviewing or modifying your
information, you can contact us directly at info@regenerativestandard.org.
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us
for a notice identifying the categories of information which we share with our affiliates or third
parties for marketing purposes, and providing contact information for such affiliates or third
parties. If you are a California resident and would like a copy of this notice, please submit a
written request to: info@regenerativestandard.org or the postal mail address located below.
Contact Us
If you have any questions about this Privacy Policy please contact us by email at info@regenerativestandard.org.